PoloWorks, a leading provider of UK support services to the insurance market, required a brand identity that felt simple, smart and contemporary. We needed to create the logo, the wider brand identity and deliver a website, guidelines and social media templates.
We intentionally created a logo that was simple and understated, that worked alongside a series of graphic patterned wallpapers, to create branding that was both impactful in its own right – in static format, but which lent itself towards animation as well to bring the brand to life.
The simplicity and confident, graphic nature of the branding means the Polo identity is consistent and recognisable. The graphic language has also proved very adaptable, as shown in the internal branding we have created (see below).
We created the internal branding for PoloWorks adapting the graphic patterns and creating individual logos for each of the brand values.