Strategic Marketing for financial services A structured and robust approach

Marketing in the digital age is more complex than ever before. The increase in new channels and technologies over recent years has dramatically changed the marketing environment. Marketing teams now have to be knowledgeable in a much wider list of skills. This has made it harder to know how to structure and resource internal teams, how marketing interacts with other business functions, and how to merge the ‘digital’ vs ‘traditional’ channels and activities successfully.

Only by understanding the market and the customers within it can you identify the unique value you can provide to make them sit up and take notice. Once we have identified and understood your target audiences, we can build a strategy that considers not only how you can be found in the places your customers are, but which channels and messages are most likely to engage them. All while clearly being able to measure success.

We have established a model, the ‘Strategic Marketing Framework’, that addresses these challenges and builds a future-facing map that clearly focuses the role that marketing has to play in achieving the objectives of your business. By collaboratively working through this framework, we are able to develop a long-term strategy designed to help you achieve your objectives, while at the same time delivering shorter-term results. Our team of experts can then work with you to execute the strategy with a clear understanding of what success looks like, allowing us to test, measure and optimise the activity to bring you the best results.

For more information on marketing for financial services, check out our Marketing Collateral services here.