CHALLENGE
ArmadaCare was impressed with the brand identity we had created for its sister company, SiriusPoint, and wanted something less corporate for itself. More importantly it needed to feel more personal, more engaging and more emotive. The existing brand identity was also very complex with dozens of sub-brands and logo options.
SOLUTION
We created a strapline ‘Feel the Benefits’ which underpinned the new, more personal approach to communicating ArmadaCare’s services. This was realised with a more directly engaging, ‘real-world’ style of imagery, a more visually confident approach to colour and hand-written messages that reflected what end customers really wanted. We also pared everything back and suggested the removal of unnecessary sub-brands.
RESULTS
In addition to creating the refreshed brand identity, we delivered a comprehensive set of style guidelines and a new website. The simplifying of the overall brand architecture and a more streamlined approach to the brand identity in general has revitalised the ArmadaCare brand.
