Agency Life at brandformula: January Edition

Agency Life

February 7, 2024

Welcome to the January edition of our Agency Life blog, taking you behind the scenes of our work and life at brandformula. As we step into 2024, our team has been on the move, visiting exhibition spaces for upcoming events, celebrating well-deserved promotions, and adding a touch of creativity with some brand new TikToks!

Explore how we engage, inspire, and thrive…


Let’s start the engagement section with a look back at the successes that shaped our journey in 2023. Our recently posted LinkedIn roundup covers the standout moments and looks at how we supported brands in crafting their narratives and making a transition into the rapidly expanding digital landscape.

We now look towards 2024, ready to see what new opportunities it will present and how we can further enhance and support clients. This turns our focus to the Airmic Annual Conference, set to unfold from 3–5 June 2024 at the Edinburgh International Conference Centre. Lily, Lucy, Martin, and Rob embarked on an insightful Site Visit around the venue and local area to plan and strategise. From building stands to filming and social media engagement, we are ready to elevate our clients’ presence at the conference.

🚀 Thrive

Last month we celebrated the well-deserved promotions of two of our exceptional team members. Congratulations to Kirsty Plank, who has been promoted to the role of Director of Full Circle, and to Lily Johnson, who was promoted to the position of Account Director of brandformula. These promotions are a testament to their dedication and contributions to our team!

Did you know that January is Walk Your Dog month?! The team embraced this and created a TikTok showcasing clips of our team members’ dogs on a walk. Meet the ‘Bark’-eting experts of brandformula by watching our TikTok here. 🐶

💡 Inspire

Looking ahead to the new year, our team is ready to inspire by navigating new opportunities and challenges. We recently released a blog where team members shared insights into what they were most looking forward to in 2024. From navigating global uncertainties to embracing brand evolution, our team explored the trends, challenges, and strategies that will shape our agency landscape this year. Read more about our aspirations for 2024 here.

So, as we at brandformula settle into another exciting new year, we’ll continue to look for opportunities to engage, inspire and drive success for our clients. Join us on this journey as we navigate agency life in 2024, and don’t forget to stay tuned for monthly updates…