Intertrust came to us in late 2019 needing a new brand identity in conjunction with redefining their Vision, Mission and Values. Their existing visual identity, whilst very professional, lacked personality and didn't reflect their status as a global presence or their dynamic personality. It was time to reinvigorate and refine their brand!
We undertook a series of workshops with Intertrust to redefine their Vision, Mission and Values the outcome of which underpinned the creative process. We delivered a global, dynamic and colourful logo, christened the 'Connected World' marque which was the catalyst for a much more fluid, colourful and organic wider brand identity.
We created a comprehensive set of visual assets, templates and brand guidelines to ensure Intertrust could roll out the new brand across their global network of offices. The identity launched in October 2020, largely online due to the pandemic, but proved an instant success, providing a fresh and positive new direction in difficult times.
We created a globe marque for Intertrust that echoed and substantiated their Mission, Vision and Brand Values: ‘It suggests size and scale. It says that we are everywhere you need us to be. It’s about keeping ahead of the changing world on both a global and local level. It recognises that people are at the heart of international business and celebrates culture, traditions and individuality.’
The new brand identity launched on the 19th October 2020 with a new brand video and lots of fanfare across LinkedIn and Twitter. The feedback was universally positive and really engaged with employees and clients alike.
The graphic ‘ribbon’ language we created was always intended to be flexible enough to work in static form and also in animation. Hence, it could ‘flex up and down’ from more complex animations such as on the brand video (above) down to more simple and immediate stings such as on social media.
Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.