GrovesJohnWestrup
Brand identity driven by excellence

Unrivalled expertise delivered to clients with unique and complex risks

CHALLENGE

GrovesJohnWestrup Private Clients came to us looking to establish a fresh proposition in the HNW market. They were looking to offer their clients a high-class bespoke ‘concierge’ service, all delivered via state-of-the art technology and backed by their parent company Munich Re.

SOLUTION

Working closely with GrovesJohnWestrup we developed a brand proposition and identity that presented their ‘unsurpassed commitment’ and ‘dedication’ to their clients’ requirements whilst reflected the true nature and worth of their clients.

RESULTS

The new branding was successfully delivered across a comprehensive set of assets, templates and guides allowing GrovesJohnWestrup to instantly perform and deliver in a demanding and constantly evolving world.

VISUAL DELIVERY

The broad approach was to reflect and express the high values of the brand via a range of levels, from the representation of people and places through to the detailed depiction of the high value materials.

BRAND GUIDELINES

BESPOKE ICONS

Continuing the bespoke and HNW theme, we delivered a personalised set of icons representing the key areas of business.

EXTENDING THE BRAND

Application of the brand and the theme of High Net Worth in people and places continued into the new website imagery complimenting the sophisticated and elegant treatment of the pragmatic and functional documentation for Brokers and Policy Holders.

LIKE WHAT YOU'VE SEEN? LET'S MEET

Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.

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