CHALLENGE
Standing out at such a large event, attended by thousands in such a crowded space is hugely challenging. Allianz asked us to help them increase upon the success of past events, and encapsulate what they are as a business, as well as the value and support they could provide to companies across the US and beyond.
SOLUTION
Using an understanding of how people navigate the environment, as well as the combination of different ‘senses’, we created an impactful, thought provoking structure – building upon key elements that we had used previously in Boston and San Francisco, to mitigate the environmental impact. We complemented the structure with the use of large scale brand points and combined these with multiple AV platforms and hospitality areas.
RESULTS
As well as serving over 2,500 individual coffees and a range of locally crafted beers, the booth catered for a variety of one-to-one meetings where Allianz could engage with customers, brokers and other key stakeholders. In addition to a record number of meetings, engagements and of course coffee, we were delighted that Allianz won Best Booth in Show for the second year running! So, watch this space for San Diego in 2024!
