Legal & General's Group Protection team came together for the first time since Lockdown for a team bonding exercise and with the aim of setting an agenda for collectively pushing ahead with renewed energy and focus in 2022. We were tasked with coming up with a theme and branding for the day that was both individual but also on brand with the wider Legal & General brand identity.
We presented three concepts to the Group Protection team and the clear favourite was our 'Together as One' idea with a graphic arrangement of squares revealing a '1' in the negative space. The key component in all this was to bring the team members themselves to the fore – we proposed filming and photographing and making them integral to all the brand materials and videos.
We delivered all the branded materials for the event along with several videos. We filmed the event, interviewed employees and provided social posts as the day unfolded. We were also responsible for encouraging attendees to engage with props we created and to post on social media. The feedback was unanimously positive with post-event ratings of over 4.6 out of 5 from the attendees.
We created large scale back-drops, ‘selfie frames’ and message boards that were placed throughout the conference for people to engage with and post on social media.
A central aspect of the branding of the event was to bring the Group Protection team to the fore. We proposed a day’s shoot at the Group protection office in Hove and both filmed staff interacting with message boards and photographed the team going about their everyday business. All of this day’s footage then formed the bedrock of the introductory video we created and all the pull-up banners, presentations, and social posts etc. It meant that the event felt both current and genuinely focused on the team members themselves.
Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.