CHALLENGE
The CFA Institute is one of the premier events in the financial services sector calendar. The CFA really wanted to ‘up their game’ in 2019 in regards to the overall branding of the event and therefore put out the job for several agencies to pitch their ideas. This year's theme was ‘Disruption: The New Reality in Investment Management’.
SOLUTION
We proposed a typographic solution which was, unanimously, an immediate hit with the CFA Institute conference team, as were our wide-ranging ideas and proposals for engagement activity – including design and build of the event Forum centrepiece and stage designs for the huge Plenary room.
RESULTS
Over 1,800 delegates visited the event and the feedback was unequivocally positive, especially across social media. We successfully delivered a truly comprehensive range of materials including banners, digital advertising, experiential and engagement activity. A tweet from a CFA representative summed it up best: “the best one yet!”
