We have helped the team of Allianz Global Corporate and Specialty exhibit at the Airmic conference for many years. This year, they wanted to strike a different tone for the Conference and called upon us to think ‘beyond the norm’ with our ideas.
We created a theme built around the things that make Allianz different - its people and their approach. To communicate this in an engaging way, we created an inspirational film that put people at the heart of the message, while also building a stand that drew attention.
Putting a real tree at the centre of their structure helped their space stand out from the competition but also reinforced their commitment to building long and lasting relationships with their clients. The use of a huge 95" screen to deliver the video also grabbed attention.
By putting the focus on the individuals within the Allianz Global Corporate and Specialty team, we were able to show that the brand is built on the strength of the individuals within it. Not only did this work to send a strong message to their clients and prospects, but it helped foster a sense of togetherness and pride with the team itself.
Brands take spaces at exhibitions to reach and engage clients and prospects to build mutually-beneficial relationships. For the investment and effort to provide strong returns, it is important that the activity reaches outside the walls of the conference hall and for longer than the duration of the face-to-face interaction.
To achieve this, we delivered a tablet-based landing page where visitors to the stand could learn more about AGCS’ commitment to charitable causes and access further information by emailing themselves content from a simple-to-browse document library.
Learn more about how we can help clients within the insurance/reinsurance, financial services and banking sectors get the most out of exhibiting at an industry conference with our end-to-end, award-winning service. We will take you from idea to implementation while focusing concepts and messaging that engages your target audiences and maximises your returns.