We were asked to help NMU communicate to their broker audience about their Global Capabilities in some of their specific product lines including Terrorism & Worldwide installation. Previously NMU had been most well known for being a Cargo insurer that writes risks exclusively in the UK insurance market. The objective was to try and change the perception of NMU to highlight that they deliver International solutions for worldwide exposures
We planned, produced, and delivered on a holistic digital focussed marketing campaign across a variety of channels. The campaign was led by a bespoke creative approach that included a core animation, blogs, supporting social media ads & online digital ads positioned in the insurance press to build presence and understanding of the developments in NMU's approach.
The successful messaging created a high level of brand awareness from NMU's target audience and drove a high volume of traffic to the website creating exposure of their updated positioning. The content resulted in gaining strong brand engagements from named individual key brokers.
Using organic content only would have limited the reach on social media to NMU’s company page followers only. By setting up and running targeted paid campaigns on LinkedIn, we were able to place the content directly in front of NMU’s core prospect brokers to catch their attention and drive interest. This allowed the content’s potential reach to be largely extended and provided the opportunity to communicate with some of their key brokers along with reaching new audiences.