Back in 2013, we were asked to help FundsNetwork, an investment services platform for advisers, to establish, launch and implement their social media strategy. Since then, we have been asked to do the same for additional intermediated and consumer-focused business areas within Fidelity International.
We have focused on building close working relationships with the various teams while establishing clear processes to manage the high levels of activity, maintain consistency across the different channels, and ensure all output is compliant due to the highly-regulated nature of the industry.
The fact that our remit keeps widening is testament to the service levels and trust that we have built across the organisation. We consistently achieve the targets that we are set around growth and engagement and have delivered a number of additional value-adding campaigns.
To deliver consistent quality support to Fidelity, we follow the below account team structure. This ensures that there are defined roles and responsibilities for each member of the team who, in turn, have the bandwidth to make sure that they deliver at the highest possible level while bringing new ideas and a depth of understanding to the account.
When it comes to investments the priorities and relevant messaging changes for each audience segment whether that is based on age, life stage or other factors of differentiation. This content was develop for a millennial audience.
By understanding the different target audiences across the various teams that we support, we are able to create content designed specifically for them that communicates Fidelity’s expertise and core messages and drives measurable engagement.
We helped Fidelity to build awareness and engagement when they launched a new app. By creating a two part animation and running a coordinated series of organic social media posts and promoted social media adverts we were able to demonstrate the value a user could gain from the insight and expertise that could be accessed through the app.
If you feel that your brand’s social media activity could deliver better results, please get in touch and we can walk you through you how we get our clients focused on a clear strategy. You can learn more about our content and social media services here.