As part of a wider brand identity refresh we were asked to apply our design and thinking to the development of a new website. It was key for the new site to put clients needs at the fore and place Price Forbes in a strong position for the future.
Following a detailed consultation process involving all parts of the business, we identified a cohesive approach, focussing on thought leadership. By developing the news and insights sections we were able to build engagement and messaging through the businesses approach.
The new website places the client at the heart of what they do. Bringing the client solutions and news section to the front of the site – adding real value and connecting clients to the best products and markets.
For Price Forbes, finding the right answer means asking the right questions. For us this meant a clear and engaging approach to the website structure and navigation ensuring an open and proactive dialogue with clients and the media.
The new design incorporates clarity of message with key powerful brand statements combined with engaging market led imagery. In keeping with the approach to clarity of information the solutions were placed centrally on the homepage – providing a direct route to the information most important to the end user
The new, bolder and more confident site successfuly brings together the best people and markets. Delivering a value added approach to purchasing (re)insurance and a new high level of service underpinning how Price Forbes listen to your business needs to understand what drives you.
If your feel that your business could benefit from a website update please get in touch. Alternatively you can find out more about how we approach financial services website design here.