To develop a site that is built for Pro Global’s key audience segments in a way that considers not only what they might be looking for, but how the website can influence and engage them. All while clearly being able to measure success.
To achieve this we put forward several objectives and reasons to justify the investment in a new website. We agreed that the website should offer the simplest representation of their business. It should act as a platform to build strong relationships and support thebuying process.
The new website not only offers a clearer route to content and stronger user experience. It also positions the brand and the business in a much more positive light. The client will be putting the website live imminently and is positive about the impact that the website will have to help them grow their business.
It became clear early in our discussions that the brand approach to digital application needed refreshing and aligning with the rest of the brand. The primary focus became the website and producing an engaging piece through evolution rather than revolution to fit in the contemporary online space.
It was felt the existing website had become too heavily prioritising internal hierarchies and terminology, neglecting the focus of client solutions and results. With this in mind the aim of the site was to produce an audience centric design – aligning all content and social activity. This in turn helped to re-establish the business deliverables and restore internal faith in their global solutions.
By taking the time to understand what the range of stakeholders wanted from their website, and combining that with a developed understanding of the target we have been able to deliver a website that the client can get behind, that can grow and adapt with the business, that better demonstrates the unique value that Pro offer.The client was excited to launch and believes that it has had a measurably positive effect on their business, sales conversations that they are having and how they are generally perceived.