Marketing in the digital age is more complex than ever before. Teams must be knowledgeable in a much wider list of skills, making it harder to know how to structure and resource internal teams, how marketing interacts with other business functions, and how to successfully merge the ‘digital’ and ‘traditional’ activities.
Content marketing, when done well, can drive genuine interest in a brand’s products and services. The key to successful content marketing is in good storytelling with clear objectives and high production values, distributed via the channels and formats your target audiences use.
Social media continues to offer a direct and cost-effective method of content distribution and audience engagement, but we know first-hand just how complex it can be, especially for brands operating in regulated sectors.
Our framework ensures your content marketing and social media activity has a defined strategy that informs what you produce and how you should use all of the available corporate communications and marketing channels. We can take on as much responsibility for the creation and implementation as you need, all the time making sure that your resources are used in the best way and that you are able to demonstrate real value from your efforts.
The strength of a brand is not just in how it looks but what it produces and how it engages with its customers and prospects. Contact us to learn more about how we help brands across insurance and reinsurance, financial services and banking sectors produce and implement content marketing and social media strategies that drive measurable results.