Marketing in the digital age is more complex than ever before. Teams now have to be knowledgeable in a much wider list of skills. This has made it harder to know how to structure and resource internal teams, how marketing interacts with other business functions and how to merge the ‘digital’ vs ‘traditional’ channels and activities successfully. Content marketing, when done well, can drive genuine interest in a brand’s products and services. The key to successful content marketing is in good storytelling with high production values, distributed in the formats and via the channels your target audiences use.
Social media continues to offer a direct and cost-effective method of content distribution and audience engagement, but we know first-hand just how complex it can be, especially for brands operating in regulated sectors. We have developed a framework that ensures your content marketing and social media activity has a defined strategy that informs what you produce and how you should use all of the corporate communications and marketing channels that are available. We can then take on as much responsibility for the creation and implementation as you need us to, all the time making sure that your resources are used in the best way and that you are able to demonstrate real value from your content marketing and social media efforts.
The strength of a brand is not just in how it looks but what it produces and how it engages with its customers and prospects. Contact us to learn more about how we help brands across insurance and reinsurance, financial services and banking sectors produce and implement content marketing and social media strategies that drive measurable results.