FERMA wanted to gain awareness & engagement from the European Risk Manager audience of their bi-annual Seminar event. They asked us to develop a campaign that engaged and encouraged attendance along with extending the reach of event content to the wider market.
By combining FERMA’s expert understanding with our knowledge of the core themes in risk management and application of the digital toolkit, we created a range of content around the themes of Cyber & Sustainability that would engage with the target audience. The content presented expert insight, educational value and networking opportunities to help impact their organisations’ long-term business objectives.
We supported FERMA with a range of content creation, social media support, and post-Seminar reports in both print and digital formats, all tied together with the two core creative themes. We helped to drive registrations and extend the campaign reach and engagement beyond the risk professionals that attended.
To deliver consistent, quality support to FERMA and ensure the core messaging reached the audience through a variety of platforms, we used a number of different mediums to provide multiple touchpoints for the audience to continually push individuals down the marketing funnel to conversion by registering for the Seminar.
By collating all the experiences generated from the Seminar including workshops, interviews with speakers & general audience sentiment in to a condensed report, we were able to extend the opinions and views of the Risk Managers to the wider industry audience within their organisations and beyond.