Challenge
Aspen Group needed a brand refresh but didn’t want to abandon their existing brand values and design guidelines. Somehow, we had to come up with a radical solution that gave their brand a new lease of life without looking like they had gone through a major rebrand.
Solution
We pored over their design guidelines and marketing materials and found the answer almost in plain sight but very much downplayed – ‘360° Thinking’. We elevated it to the core proposition and strapline, reflected it with a global, spherical treatment of ‘hero’ imagery whilst leaving the overall visual identity relatively unchanged.
Results
The solution was perfect for Aspen – what looks almost like a new brand identity without having to go through the process of a rebrand. Now their marketing materials have a real focus and positions Aspen as thinking in a top-to-bottom, global and altogether more holistic way.
