ASPEN
360° THINKING

BRAND IDENTITY REFRESH

Challenge

Aspen Group needed a brand refresh but didn’t want to abandon their existing brand values and design guidelines. Somehow, we had to come up with a radical solution that gave their brand a new lease of life without looking like they had gone through a major rebrand.

Solution

We pored over their design guidelines and marketing materials and found the answer almost in plain sight but very much downplayed – ‘360° Thinking’. We elevated it to the core proposition and strapline, reflected it with a global, spherical treatment of ‘hero’ imagery whilst leaving the overall visual identity relatively unchanged.

Results

The solution was perfect for Aspen – what looks almost like a new brand identity without having to go through the process of a rebrand. Now their marketing materials have a real focus and positions Aspen as thinking in a top-to-bottom, global and altogether more holistic way.

CONSISTENT, CREATIVE, COMPREHENSIVE

IDEAS WITH SUBSTANCE

We worked closely with Aspen to really substantiate the 360˚ Thinking proposition to create a concise graphic that encapsulated their core brand attributes. This in turn underpinned their language and tone-of-voice and complimented the new 360˚ global visual device.

A TRULY GLOBAL PERSPECTIVE

DOES YOUR BRAND GRAB ATTENTION?

In the financial services industry where differentiation within your products and services can be difficult, the onus is on your brand and your marketing efforts being able to stand out and engage. If you would like to know what we can do to support, build or engage your brand we would love to meet and talk in more detail. Whatever your requirements – whether it’s a full brand refresh, a targeted campaign or a specific piece of literature, we can help.

CELEBRATING THE ARTS

Aspen have established links with contemporary art world and their office is a testament to this with many prestigious artworks from world‑famous artists permeating their office. We tapped into this association with an art-themed logo for their 15th anniversary celebrations.