WITH EYE-CATCHING DESIGNS
CHALLENGE
As the flagship event in the Insurance calendar, BIBA is a hugely important event for our clients and as such they demand stands that are individual, visually encapsulate their brand and encourage people to visit the stand. The pressure to design and deliver even better than the previous year is a challenge we embrace.
SOLUTION
Wherever feasible, we really pushed the design of stands this year with irregular shapes and constructions, dazzling graphics, eye-catching features and state-of-the-art AV solutions. The additional challenge was to deliver all this on budget and to be built in an extremely tight time frame.
RESULTS
As ever, the bottom line for our clients is a stand that pulls in the crowds. In addition we wanted attendees to actually take notice of the design of the stand, video content and engagement activity... something that all too often is overlooked and can feel a bit like wallpaper. The feedback we had this year was confirmation we had ticked all the boxes!
