BIBA 2024
CREATIVITY, SCALE
AND ENGAGEMENT

COMBINING PRACTICALITY
WITH EYE-CATCHING DESIGNS

CHALLENGE

As the flagship event in the Insurance calendar, BIBA is a hugely important event for our clients and as such they demand stands that stand apart, visually encapsulate their brand and encourage people to visit the stand. The pressure to design and deliver stands that are even better than the previous years is a challenge we embrace.

SOLUTION

Wherever feasible, we really pushed the design of stands this year with irregular shapes and constructions, dazzling graphics, eye-catching stand features and state-of-the-art AV solutions. The additional challenge to contend with was to deliver all this on budget and to be built in an extremely tight time frame.

RESULTS

As ever, the bottom line for our clients is a stand that pulls in the crowds. In addition we wanted attendees to actually take notice of the design of the stand, video content and engagement activity... something that all too often be overlooked and can feel like wallpaper. The feedback we had this year was confirmation we had ticked all these boxes!

A LITTLE BIT DIFFERENT…
COLOUR, SHAPES, SCALE & STRUCTURE

We pushed our stand designs wherever possible in 2024 with bold designs that had the ‘wow’ factor regardless of the logistical challenges… including looking at interesting shapes, challenging hanging features and different textural effects.

BUSINESS AND PLEASURE – CREATING
SPACES WHERE INTERACTIONS THRIVE

The 'X factor' on stands is creating an inviting space which attendees are drawn towards
and don't feel self conscious or uncomfortable.

Taking AV to the next level

BIBA 2024 saw us taking on new challenges with AV – including stacked cubes for AXA and hanging circular AV panels for Munich Re Specialty.

MEET THE TEAM

We have a comprehensive team on site at BIBA ensuring clients get maximum engagement both at the event – maintaining the stands themselves – and externally across social media. In addition, our film crew are filming, editing and supplying clients with immediate video content.

WE HAVE WHAT IT TAKES
TO DELIVER AT PRESTIGE EVENTS

Building such a large number of stands in less than 3 days is no mean feat
and our extensive team of technicians, carpenters, handymen, AV specialists have got
these massive logistical challenges down to a fine art.

LIKE WHAT YOU'VE SEEN?

If you feel that your brand can benefit from experiential activity we can offer a comprehensive range of services to help you achieve real results. You can learn more about our Exhibition & Events capabilities here.

VIEW MORE CASE STUDIES
LATEST NEWS