CHALLENGE
Allianz approached us with the challenge to engage their four key brands at the largest European Risk Management Conference and build upon the event taking place in their home city of Berlin. They needed a ‘big idea’ that would be impactful, engaging, and relevant beyond just the event itself.
SOLUTION
The overall theme we focused on was ‘Explore With Us’ positioning Allianz as embracing future challenges and how they are investing in the future to understand risk better. This was deployed in a variety of physical and digital channels across a 3 month period leading up to the event and afterwards.
RESULTS
Overall, the campaign was a huge success attracting over 1500 people. The thought leadership, filming and social media provided a global platform for all content to be shared beyond the event. The branding and profile at the FERMA Forum positioned all of the brands together as a single strong, capable and innovative platform for current and future market needs.
