CHALLENGE
BIBA is always a major event in the Insurance calendar and after two years absence through Lockdown it felt like an extra important event. In addition to this anticipation was the not to small challenge of designing and delivering a whopping 18 stands to expectant clients who wanted to return to BIBA with a bang.
SOLUTION
We worked closely with clients to maximise footfall and engagement within their allotted position and space in the venue. We designed stands that were welcoming and enticing and that combined business and pleasure with breakout rooms, open spaces, interactive games, video content, refreshments and branded giveaways.
RESULTS
BIBA'22 was busier than could have ben imagined with queues stretching around the block on the first day! It was therefore crucial that our stands were able to accommodate such potential footfall and keep attendees engaged and entertained. Seventeen happy clients were a testament that all our creativity, hard work and planning paid off
