With membership including 1,800 regulated firms and employing more than 100,000 people, we had the sizeable challenge of delivering BIBA a website that was comprehensive enough to cater for this wide audience base, whilst remaining easy to navigate.
We identified three core aspects of the site, that needed to be improved in order to deliver BIBA a website to achieve its ambitions. We focused on making the site faster, the UX more engaging, and ensuring the content focused on the needs of the core audiences.
The new website helps members access the many benefits of membership more easily. With improved 'Find Insurance' pages to help customers find the insurance that they need through specialist brokers. The BIBA team proudly launched the new site with great fanfare across social media.
It goes without saying that a website needs to work equally well across desktop PCs, laptops, tablets and smartphones… but it is rare they have the same impact on each device. We took great care that our designs were fresh, clean and contemporary and had the required impact across all these platforms.
It’s one thing to inform the wider business community that you have a new website, but the way BIBA approached it with so much gusto – multiple videos across LinkedIn, Instagram and Twitter – along with some really confident and engaging conversation surrounding the launch was something that was really quite surprising… and validated our efforts and approach to the project.