CHALLENGE
We were initially tasked by W/R/B Underwriting to undertake a brand audit of their proposition and brand identity and suggest ways we could improve on what they had without reinventing it. We suggested they had the foundations in place with their ‘Intelligent underwriting’ proposition... but it needed substantiating.
SOLUTION
We created a visual and verbal language that mirrored the logo and was a subtle yet very significant advance on where they were. The refresh proved an instant success, so much so that we were then tasked with branding their offices across 3 floors of the Scalpel AND the not-insignificant challenge of coordinating a launch party.
RESULTS
We themed the party under the ‘Perfectly Positioned’ banner which was both geographically literal and reflective of their position in the market. We infused the new branding throughout touch-points at the party which started with setting out the new brand values and then ended with a spectacular party on the top floor of the Scalpel.
