We were asked to help Sompo International to help promote their attendance, the exhibition stand, and key messages from the team to an online audience using a spectrum of digital media. The aim of the campaign was to raise awareness of Sompo International's presence at Airmic and drive engagement from Brokers both attending the event and beyond.
We planned, produced, and delivered on a holistic digital focussed marketing campaign across a variety of channels. The campaign was led by a bespoke creative approach centred around Sompo's growth story that included a three-stage email approach, insight content, supporting paid LinkedIn ads positioned online to build presence of Sompos attendance & generate business leads for the Sompo team to connect with at Airmic.
The successful messaging created a high level of brand awareness and engagement with Sompo's key brokers generating strong levels of interest in the lead up to the event, during the conference and post event. This allowed Sompo to dominate an online share of voice associated with the event to lead their competitors whilst generating business opportunties for the Sompo team.
Organic content can only stretch so far. By utilising paid Linkedin ads we were able to extend the reach of the social content outside Sompo’s core exisiting audience online and drive their key messages towards their Key Target Brokers by driving engagement & interaction. This enabled their content to provide multiple touchpoints ahead of the event by building lead generation to generate networking and business development opportunities for the Sompo team.