Aspen had a major overhaul of its brand identity in 2020. The team tasked us with bringing that new identity to life. The brief demanded that the website looked seamless next to other marketing materials and that the user experience and overall navigation was as smooth as possible.
We followed the mantra to ‘keep it simple’ in line with the Aspen strapline ‘Clarity from Complexity’. We kept everything to-the-point and simple-to-navigate, without compromising the design. In addition, we made sure that it was equally effective across desktop, tablet and mobile devices.
The website was launched without hiccup or the need for changes. It was greeted favourably by both Aspen’s senior management and employees alike. Importantly, it proved a seamless extension of the new brand identity and marketing materials.
A strapline is hugely important for an organisation – it can say so much in so few words. As the single most immediate and important entry point to an organisation, the website simply has to deliver on the strapline.
As a business offering multiple products across 3 core business units – Insurance, Reinsurance and Capital Partners – it was essential people could quickly and easily locate the information they needed.
We have also worked with Aspen to design and embed individual thought leadership pieces and reports into the site. One such document was the ESG report we created which, once again, combined information and design to maximum effect.
If your feel that your business could benefit from a website update please get in touch. Alternatively you can find out more about how we approach financial services website design here.