REPORTS & THOUGHT LEADERSHIP – MAKING NUMBERS AND IDEAS STAND OUT • brandformula

DELIVERING CONTENT CREATIVELY

CHALLENGE

Corporate report documents, first and foremost, need to deliver facts, figures and diagrams in a clear and legible fashion. But, equally important, they need to be something someone will actually want to pick up and read.

SOLUTION

We take the viewpoint that reports should strike a fine balance between looking on-brand but having a bit of individuality. We also, where suitable, like to create a central theme or concept that hangs all the content together.

RESULTS

We like to think clients share our belief in making content as creative and engaging as possible – they return to us on a regular basis to deliver their various reports and thought-pieces.

IGI ANNUAL REPORT & ACCOUNTS

IGI didn’t want ‘just another report with stock images’… we like to think we delivered – and then some – on their request with a highly visual treatment of imagery that still felt on-brand.

Tokio Marine HCC Annual Report and consolidated financial statements

Our brief was to give the Annual Report in 2018 a tone of voice that was lacking in previous reports. The headline concept that we came up with was so well received, we adapted it for the 2019 document.

FERMA SUSTAINABILITY & CYBER REPORTS

The brief was simple: FERMA wanted two engaging and dynamic companion pieces to the conference that people would 'actually go out of their way to pick up and want to read'.

CONFERENCE REPORTS

A good example of our core philosophy of lifting reports to something much more energised and dynamic than just ‘another corporate document’. .

BRINGING CONTENT TO LIFE

Over the years, we have always approached Report & Accounts from the same perspective: they should not be seen as documents that have to be produced for legal reasons but that they can be engaging sales tools in their own right.

INDUSTRY REPORTS FOR THE CFA

We have delivered several conference companion pieces and industry reports for the Chartered Financial Analysts society – this Sustainability report being the latest. Another example of stretching brand guidelines whilst being recognisably on-brand and being based around a central visual concept.

THOUGHT LEADERSHIP

We have delivered several magazines for various clients (including BLM) over the years – all with our aim of 'making content count'.

DOES YOUR BRAND GRAB ATTENTION?

In the financial services industry where differentiation within your products and services can be difficult, the onus is on your brand and marketing efforts to stand out and engage. Interested in what we can do to support, build, or engage your brand? We would love to meet and talk in more detail. Whatever your requirements – whether it’s a full brand refresh, a targeted campaign or a specific piece of literature – we can help.