Corporate report documents, first and foremost, need to deliver facts, figures and diagrams in a clear and legible fashion. But, equally important, they need to be something someone will actually want to pick up and read.
We take the viewpoint that reports should strike a fine balance between looking on-brand but having a bit of individuality. We also, where suitable, like to create a central theme or concept that hangs all the content together.
We like to think clients share our belief in making content as creative and engaging as possible – they return to us on a regular basis to deliver their various reports and thought-pieces.
IGI didn’t want ‘just another report with stock images’… we like to think we delivered – and then some – on their request with a highly visual treatment of imagery that still felt on-brand.
Over the years, we have always approached Report & Accounts from the same perspective: they should not be seen as documents that have to be produced for legal reasons but that they can be engaging sales tools in their own right.
In the financial services industry where differentiation within your products and services can be difficult, the onus is on your brand and marketing efforts to stand out and engage. Interested in what we can do to support, build, or engage your brand? We would love to meet and talk in more detail. Whatever your requirements – whether it’s a full brand refresh, a targeted campaign or a specific piece of literature – we can help.