Going into the office is, for most people, something that is entirely routine, predictable and, even, dispiriting. It’s not just enough to impress clients in receptions and boardrooms... engaging and inspiring employees is essential for any brand. In a broader sense, a brand should project its values, mission and vision from the inside out – and the office is the core of any business...
Over the years, we have undertaken several major office manifestation projects ranging from temporary, themed instalments up to major branding of entire floors in some of the most prestigious new buildings in the City. Underpinning all the installations was the aim of being visually engaging whilst also projecting the brand’s values.
Great verbal feedback from clients is one thing, but the best gauge of how successful manifestations have been is that once we have delivered them, clients almost invariably come back to us to give them even more ideas – from temporary, seasonal graphics up to installations across other offices around the globe.
When two of our clients moved into the ‘Walkie Talkie’ building almost simultaneously, we agreed with them it was the perfect opportunity to really embrace their new prestigious surroundings with office graphics to match. We took two different approaches, one themed around ‘globality’ and the other projecting a new brand identity (which we had also created).
Whilst we have a proven track record in office manifestations, one thing clients rarely have is the opportunity to engage their brand on a street level. AIG has unique premises in this respect, and we delivered both interior manifestations and exterior graphics printed on weather proof materials that appear opaque form the outside but are semi-transparent from the inside.
In the financial services industry where differentiation within your products and services can be difficult, the onus is on your brand and your marketing efforts being able to stand out and engage. If you would like to know what we can do to support, build or engage your brand we would love to meet and talk in more detail. Whatever your requirements – whether it’s a full brand refresh, a targeted campaign or a specific piece of literature, we can help.