CHALLENGE
Building on our long-term partnership with FERMA, we were asked to help promote their European Risk Management Forum. The core objective was to generate over 1,200 total registrations for the event including European Risk Managers and Risk Professionals while also building reach and engagement.
SOLUTION
We ran a digitally focussed global marketing campaign utilising organic and paid social media channels. The campaign was led by a bespoke creative approach focused on FERMA's 'Transitioning Together' messaging. We utilised Geographically Targeted LinkedIn ads using a mix of animations, short film trailers, carousels & insight content reach and engage their target audience.
RESULTS
Our activity successfully grew the brand awareness of the event and built engagement that resulted in over 1,700 attendees. The campaign generated strong levels of interest before, during and after the event. This helped us strengthen the audiences relationship with FERMA and grew FERMA's LinkedIn followers by 18% during the campaign period.
