CHALLENGE
The RSA Global Network Conference is one of the largest of its kind, with partners in more than 170 countries and was coming together for the first time since 2019. They wanted an event that was branded and delivered that would be justifiably the 'pinnacle on the calendar for our partners.' They needed an agency who could create the branding, deliver a state-of-the-art stage, handle all the AV across the two days and do all the filming!
SOLUTION
The branding and theme we created – 'Let's Reconnect' – hit their brief as it was global, on-brand yet distinctive in its own right. The first item we gave RSA was an introductory, scene-setting video which was very well-received and set the tone for all the following creative. We then planned, designed and delivered a comprehensive range of deliverables – content, stage design and build, presentations, filming, and event engagement.
RESULTS
The two-day event at the Brighton Grand had to appeal and cater for over 150 guests from North America, Europe, Africa, the Middle East and the Far East. The result far exceeded the client's expectations, so much so that they gave a shout-out to brandformula in their wrap-up speech at the end of the second day. A number of attendees agreed that we had set the benchmark for future RSA corporate events!
