Exhibition stands – Do they stand up for sustainability?

Events and Exhibitions

April 25, 2022

It’s the time of year for conferences and in-person events in the insurance and financial services industry.  In the coming months, Airmic, BIBA and FERMA will be attended by thousands of underwriters, brokers, claims managers and other interested parties.  With so many faces and opportunities, it’s vital to create the right impression!  At BrandFormula, we’ve a long track record and pedigree in designing and constructing exhibition stands.  We believe in going the extra mile to help our clients stand out from the crowd.

To turn conference-goers into clients and customers, it’s essential to make the right first impression.  Having a vibrant, interactive and professional-looking exhibition stand says a lot about the ethos of your company and its product lines.  At BrandFormula, we are inspired to create exceptional stands that deliver a wow-factor and show off our clients to their best.

But in the modern era of increased awareness of ESG principles and increased political activism, we should recognise that the wrong type of attention will be drawn to those stands that fail to embrace environmental or sustainable ideals.  After all, it’ll be hard to shake off accusations of greenwashing while trying to network in front of a shiny plastic exhibition stand, piled high with single-use trinkets and brochures newly printed on non-recyclable paper!

At BrandFormula, we believe that a demonstrable commitment to ESG is essential. That’s why we design and build exhibition stands that conform to the ‘Three Rs’ of sustainability:  Reduce, Reuse & Recycle.

We look to make tables and chairs from recycled cardboard.  We build spaces from reclaimed timber and carpet.  We print material on recycled paper.  We source gifts that are adhere to environmental standards and can be used by customers after the event.

Our stands are always constructed locally to the exhibition venue.  This saves on harmful emissions caused by long journeys.  It also has the added benefit of helping to boost local the economy.

Additionally, we avoid using gadgets with high power consumption, and instead opt for LED lighting and TV screens and the best-rated fridges and appliances.  We also use qualified electricians to ensure our stands are as energy efficient as possible.

After the exhibition, we will help you put your stand into safe storage so that it can be reused, thereby maximising sustainability.

An environmentally aware stand doesn’t have to be bland.  Our stands are designed to be visually engaging and promote interactivity.  That’s why they keep winning awards for ingenuity, design and practicality.

When it comes to exhibition stands, our philosophy is to create impact without making an environmental impact.  As in-person conferences and events come back after a three-year hiatus, we’re ready to help you make the most of your brand.  To find out more, and to find better ways to promote your eco-credentials, contact us here.