We’re excited to kick off our new monthly blog feature that takes you behind the scenes of our work and life at brandformula. Our team has been busy engaging with clients at events, embracing charity challenges, and celebrating promotions within the company. Get ready to explore how we engage, inspire, and thrive!
Have you heard the news?! brandformula are on TikTok! We have been busy capturing our team events; including our Summer Picnic, Women’s World Cup Watch Party, and Lunchtime walks. But that’s not all – we’re not just sharing team moments; we’re also taking you behind the scenes at podcast productions and industry events. Follow our page to stay updated.
Speaking of events, our team has been on the move, lending a hand to clients in person at events like BIBA and AIRMIC. There’s nothing quite like firsthand client success stories, especially after months of planning, innovative design, stand-building, filming, and crafting social media strategies. With the excitement brewing, we’re looking forward to the next wave of events…
Each week, our team members come together to discuss trending topics and how we can use these to drive client’s success. Our last meeting was around the importance of storytelling within financial services marketing. Did you know that building your B2B marketing campaigns around storytelling can boost conversion rates by 30%? That’s because decisions are made by people influenced by their own needs, preferences and aspirations, not just organisations. Read our blog to discover five ways to incorporate storytelling into your B2B marketing efforts.
While we are on the topic of ‘Inspire’ we must mention Declan’s 1,600km cycle from Brighton to Barcelona! Declan raised £1,130 for Parkinson’s Charity – it’s a tale of determination that’s sure to inspire everyone.
We are pleased to announce the promotions of Mollie and Georgia to the roles of Senior Digital Marketing Executives at brandformula. We look forward to supporting them as they embark on these exciting new chapters in their careers.
As well as supporting our employees to thrive, we are also committed in helping our clients to thrive too. In order to help achieve this, we are continuously testing and keeping up to date with recent digital trends. For Social Media Day this year, we produced a blog that looked back on some of the successes we have achieved through our social media campaigns, both internally and for clients. A few standout statistics include driving 44% more registrations than our initial goal, assisting a client in reaching 10k followers, and achieving an impressive engagement rate of 12.61% for posts on our own page (compared to the industry average of 2% for Financial Services). Read the full blog here.
And there you have it – a glimpse into life at brandformula. Stay tuned for monthly updates…