Living up to expectations….

Living up to expectations….

Well, the wait is almost over.

A large part of the general insurance market will this week, make its way to ExCeL for the BIBA Conference – but what will be on their minds, what will be the key things that the delegates will want to address? Speaking with our clients they are of course keen to use the event as a platform to build stronger relationships, engage better with their clients and secure more business, but what about those that don’t make the trip to E16, do they miss out, or do they feel that they don’t need to be there? How does the content and the ‘buzz’ of the Conference get transmitted beyond the halls of BIBA 2013 – is enough work undertaken to highlight and engage with a wider audience?

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And the winner is…

And the winner is…

Many of you will know that for a few years now that our sister company Lamb CMC have created the theming for Post Magazine’s annual British Insurance Awards. Seeing this year’s shortlist being published http://www.insuranceawards.com/static/home always gives us here a timely reminder of what a great event this is and how the reputation of winning a “BIA” have helped drive some stellar work by all those who feel it worthy of submitting their efforts for stringent, objective and external scrutiny. Read more

BIBA 2013 – time to measure…

BIBA 2013 – time to measure…

With the annual pilgrimage to the BIBA Conference only a few weeks away, the final touches are being put to plans – are the hotels booked, do we have enough guests attending our drinks, is that stand OK? But rarely does it seem that the same level of detail and attention is given to actually measuring the results of all of that effort. I am not suggesting that everyone doesn’t measure – some of our clients are very much focused on the cost and the return for their time and budget, but for those that don’t here are a few easy thoughts as to how you might start the process. Read more