Services

We've got every aspect of brand and marketing covered. It's complicated out there, but we know just how to deliver seamless, comprehensive and results-driven solutions.

Brand Building

Whether launching a new brand, or refreshing an existing one, we craft powerful, distinctive brands that resonate with your target audience, fostering trust and driving business growth. We're ready to tell your story.

Why Us?

At brandformula, we understand that a strong brand is your most valuable asset. Our deep expertise in insurance and reinsurance, financial services, and banking allows us to create compelling, differentiated brands that not only reflect your unique value but also build credibility and trust in a competitive marketplace. We put your brand in the best position to enhance market presence and drive long-term growth.

Brand Identity

Our team designs unique, impactful visual identities that reflect your brand’s story and personality, helping build brand advocacy internally and externally.

Brand Storytelling

We craft clear, compelling messaging that resonates with your target audience, enhancing your brand’s market positioning and differentiation.

Market Research

We conduct in-depth market research to understand your target audience’s behaviours, needs, and preferences, enabling you to make informed, strategic brand decisions.

Brand Building Campaigns

We develop and execute cohesive, multi-channel brand campaigns that amplify your message, build awareness, and drive engagement across key touchpoints.

Video Production

We produce dynamic, professional videos that tell your brand’s story and engage your audience.

Related projects

Teaser image/gif of the connected project's work

CyberCube

Rebranding one of the world's leading and trusted partners in cyber risk qualifications.

Branding, Digital

Challenging convention – Global rebrand

A new vision and brand identity for a global (re)insurance merger who wanted something challenging and innovative.

Branding

Get in touch to see how we can help build your brand

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Digital Engagement

We create data-driven digital strategies that connect, engage, and convert clients through impactful online experiences. Our depth of understanding leads to more meaningful insights, more effective solutions and ultimately, better results.

Why Us?

In today’s fast-paced digital world, effective engagement is crucial. At brandformula, we harness data-driven insights and innovative technologies to create digital strategies that deeply resonate with your audience. From enhancing user experiences to boosting conversion rates, our bespoke solutions ensure your brand thrives across digital platforms, keeping you ahead of industry trends.

Website Design & Development

We build intuitive, responsive websites that not only look great but deliver seamless user experiences, driving engagement and conversions.

Social Media

We develop, implement and measure tailored social media strategies that align with your brand goals, ensuring consistent messaging and engagement across platforms.

Digital Campaigns

Our targeted digital campaigns increase brand visibility and foster deeper connections with your audience across relevant platforms including LinkedIn, Google AdWords and digital publications.

SEO

Our data-driven, proactive and transparent SEO services ensure your brand is highly visible and easily found by your key audience, driving measurable results.

Related projects

Legal & General

Wellbeing campaign: Be Well. Get Better. Be Supported.

Digital, Campaigns

Sompo

Launching a new brand globally across multiple platforms.

Digital, Branding, Campaigns

Get in touch to see how we can reach your audiences

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Real-life Experiences

We design immersive, high-touch experiences that bring your brand to life, fostering meaningful connections and long-term loyalty. We know exactly how to get you standing out while remaining true to your brand.

Why Us?

We believe that real-world experiences create lasting impressions. At brandformula, we design and execute immersive, in-person internal and external trade events that bring your brand to life, fostering deeper emotional connections with your audience. By blending creativity with business objectives, we help you build meaningful relationships and brand loyalty in the financial services sector.

Trade Show & Conference Support

From booth design to on-site management, we provide end-to-end support to ensure your brand shines at industry events anywhere in the world.

Event Design & Management

We conceptualise and execute engaging, high-impact events that create memorable, meaningful brand experiences for your clients or colleagues.

Experiential Marketing

We craft immersive brand activations that foster personal, real-time engagement with your audience, building lasting emotional connections.

Related projects

AIRMIC Conference 2025, Liverpool

A year in the making – a truly diverse and comprehensive service offering: months of planning, design and build of multiple stands, event engagement activity, filming & on-site video creation, delivering AIRMIC TV and a clean sweep of the Best Stand Awards!

Branding, Experiential

CFA Institute

Bringing Disruption to London ExCel – branding the CFA Institute conference.

Branding, Experiential

Get in touch to see how we can engage your audiences

Talk to us

Campaigns

We cut through the noise and get your brand message connecting with the right audience. We develop and execute cohesive, multi-channel brand campaigns that amplify your message, build awareness, and drive engagement across key touchpoints.

Why Us?

We listen to what your aims and expectations are for a campaign and then suggest the best approach across the most suitable channels to get you the best measurable results. We collaborate and communicate with you through the duration of the campaign to update you on performance, recommend optimisations and look for opportunities to amplify output where we can.

Brand Awareness campaigns

Maintaining a strong brand presence is crucial in a crowded and competitive marketplace. We deliver awareness campaigns across varied channels and environments – whether it be outdoor promotional activity at a trade show, a series of brand films or a broker roadshow. We will only suggest activations that we believe will get the best results for your brand.

Email/Digital/SEO campaigns

Our dedicated Digital team are experts in planning, implementing and adapting digital campaigns. We create content for your campaign with an eye on SEO to reach the right target audience. We update your regularly on performance with our detailed analytics and are quick to adapt campaigns where we think we can accentuate engagement activity.

Product Launch campaigns

One core area of our offering is targeted campaigns to promote a new product or service. We have helped launch products in a variety of ways over the years – at trade shows, with DM pieces, traditional advertising with digitally and in print and at launch events which we can coordinate from top-to-bottom.

Creative Copywriting

Our team delivers tailored, compelling copy that speaks to your audience and drives engagement across all channels, from websites and social media to brochures and presentations.