L&G Spark – the new digital home for employee health and wellbeing.
Project Summary
L&G asked us to assist them with a promotional campaign for the launch of their interactive web app – Spark. Created around the core benefits of the new app we created the key proposition, messaging and supporting assets capturing the potential that can be delivered through the new platform. We created a suite of creative assets to drive engagement and awareness. These included web ads, social media posts and carousels, brochure guides, slide decks, and promotional videos – all designed to present the app’s benefits clearly and cohesively – ensuring employee wellbeing all in one place.
“The Spark proposition and was extremely well received with positive feedback across the board – from internal employees, intermediaries and end customers. The first few weeks saw over 550 businesses positively engage with the new proposition – highlighting the new platform as a smarter, more inclusive way to support employee wellbeing, made for how people live and work today.”
Owen Moralee,
Creative Director
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