Challenging convention – Global rebrand

A new vision and brand identity for a global (re)insurance merger who wanted something challenging and innovative.

Project Summary

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When our existing client, Third Point Re, instructed us that they would be merging with Sirius Group to create a major global (re)insurer, they specifically tasked us with creating something genuinely different from their competitors and something that felt challenging and innovative. We worked collaboratively with their key leadership teams based both in New York and the UK in a series of weekly online workshops and presentations, constantly striving to deliver them a unique branding.

“Thanks for all the hard work you guys put in for us. So much positive feedback! Kudos to your team! Fantastic work!”

Clare Himmer,

Marketing Director, SiriusPoint

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