Email marketing Stand out from a full inbox

Email marketing still offers one of the most cost-effective options for brands. This is especially true for those in the insurance/reinsurance, financial services and banking sectors, where a single email could start the process of a high-value transaction from a direct customer or an intermediary.

For each email you send, you need to know how to ensure it stands out from a crowded inbox and how to write content and design it in a way that not only engages a reader but encourages them to take a pro-active step through clear calls-to-action.

Our email marketing support ranges from the basic execution of creative and technical implementation for your campaigns, to helping you set the strategic direction for your marketing, sales and customer service emails. Achieving this requires a clear understanding of where email fits into your wider communications strategy. Ultimately, deciding what to send, when to send it, and to which audience segments. Automation can offer a great opportunity for you to maximise returns from investment into email marketing and we have particular expertise in developing the strategy for consumer journey touchpoints supported by automated and scheduled emails.

For more help on email marketing, read our 5 steps to an engaging email campaign blog post here.