A brand identity for the newly formed Lutine Benevolent Fund.
Project Summary
The Lutine Benevolent Fund, formerly the Lloyds' Benevolent Fund, supports those in the Lloyd’s community who have fallen on hard times. It became it's own independent entity in 2026 an needed an identity to forge its own voice in the market. We created a new logo based on the Lutine Bell in teh Lloyd's Building and delivered a website and wider look and feel for their marketing mateals.
“On behalf of the Trustees and our charity, a huge thank you for the new branding which has been very well received... very much appreciated.”
Sally Coryn,
Trustee, Lutine Benevolent Fund
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