Lancashire 20th Anniversary Party

Lancashire were holding their 20th Anniversary at the stunning DeVere Wokefield Estate in Berkshire in June 2025 and wanted a distinctive identity for the event that was both on-brand yet felt unique and momentous to mark it out to attendees as something a bit different from just another corporate event. We presented several ideas and the unanimous choice from their team was a stylised Roman ‘XX’ motif that visually referenced their logo symbol. Importantly, it gave them something very graphic and eye-catching to focus the event around and help bring the event itself to life. We also created the tagline for the event: ‘Proud of our past. Passionate about our future.’ which they bought into totally. Once the ‘XX’ logo was chosen we created a bold, dynamic wider branding with speed lines to reference their focus on the future. This was applied across a comprehensive range of touchpoints. Central to scene-setting the 2-day event was a flagship, 8 minute video we delivered which featured senior managers and staff from their global offices in New York, Bermuda, London and Australia. We also styled the main stage, and supplied PPT templates to run in conjunction with the various keynote speeches.