Creating a distinctive conference identity to spark meaningful conversations around work, cancer and workplace support.
Project Summary
Legal & General partnered with Perci Health to launch the Life, Work and Cancer conference, bringing together employers, clinicians, intermediaries and innovators to explore the challenges of balancing work with cancer, while sharing practical solutions that can make a real difference in the workplace. Our brief was to create a distinctive visual identity that felt like a standalone event while remaining unmistakably part of the L&G brand. The identity needed to balance professionalism with warmth, reflecting the human stories behind the conversation whilst supporting a forward-looking programme of industry insight and collaboration. Designed to work seamlessly across digital communications and the physical event experience, the creative concept provided a flexible visual system that could be applied consistently across invitations, presentation content, signage, stage graphics and supporting collateral. The result was an engaging conference identity that elevated the event beyond a standard corporate conference, creating a memorable platform for important conversations and shared experiences.
“From the outset, Brandformula understood exactly what we were trying to achieve. This wasn’t simply another campaign, it was about communicating an important message with empathy, clarity and impact. Their team became a genuine extension of ours, guiding us through every stage of the project and delivering creative solutions that exceeded our expectations. The final campaign has helped us engage our audiences in a meaningful way, and the feedback we’ve received has been overwhelmingly positive.”
Jonathan Munnery,
Senior Marketing Manager
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