brandformula and Lamb join forces

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October 11, 2012

Brandformula Limited and Lamb CMC Limited have announced that they have merged.
A new company WHJE Limited has been created and acquired the businesses of the specialist insurance and financial services marketing agencies. The current Brandformula and Lamb shareholders own all of the WHJE shares, with no external interests or backing. From the outset both will continue to trade under their respective names but with the probable longer-term plan of merging them into a single identity. Lamb will move to the larger Brandformula offices in East Tenter St, E1 relocating there immediately and it will now become the single location for both businesses.

Both Brandformula and Lamb will now benefit from the combined experience, skills and resources of a larger specialist agency as well as bringing together their own ways of working for their clients.

In a separate move early last week the management of Brandformula had acquired the existing shares of the previous owner FWD Group Limited prior to the merger.

Speaking of the merger, Martin Wiggins, Executive Director of Brandformula said,

“Brandformula and Lamb enjoy excellent reputations as specialist brand and marketing agencies, with a particular emphasis upon the insurance and related industries. We share the same passion and enthusiasm for the creation of value and engagement for our respective clients’ brands. It was a natural fit that can only bring benefits to both our businesses and our clients.”

Mark Huxley, one of the founding Directors of Lamb added,

“With a deep ability for understanding the complexities of this sector we have both delivered an unrivalled level of skills, experience and business value to our clients. Combining this into a single business will allow us to develop even further, with a much-expanded base of knowledge, experience, infrastructure and broader range of services.”


For more information please contact:

Martin Wiggins 07974 348020    [email protected]

Mark Huxley 07966 019533          [email protected]

Neil Johnson 07771 538568           [email protected]