For marketing campaigns to succeed they require great creative, strong messaging, obvious calls-to-action and a clear plan. This can only be achieved once you have a deep understanding of the market and the challenges of your target audiences to ensure that the campaign and your proposition are as relevant and targeted as possible.
The digital information era has brought in new, powerful concepts such as segmentation, personalisation, marketing automation and remarketing. It has though also raised the expectations of your customers around relevance, user experience and ease of access to information. Within the insurance/reinsurance, financial services and banking sectors brands face an increasingly competitive and regulated space, with more channels open to marketing teams than ever before.
Our strategic marketing framework helps us collaborate with clients to build a channel agnostic strategy designed to help you achieve your campaign objectives. Our team of experts can then work with you to execute the strategy with a clear understanding of what success looks like, allowing us to test, measure and optimise the activity to bring you the best results. We pride ourselves in being channel agnostic and often develop multi-channel campaigns. Rather than recommending one marketing discipline over another, we focus on building campaigns that put you in the places your targets are most likely to be.
Contact us to discuss your objectives and we can walk you through our strategic marketing framework and show you examples of previous campaigns that we have run within the insurance and reinsurance, financial services and banking sectors. Our deep understanding of your sector enables us to get you a strategy that brings results.