Seth Godin said, “Marketing is no longer about the stuff that you make, but the stories you tell.”
Within the insurance and reinsurance, financial services and banking sectors, this has always been the case given the lack of a tangible product. Therefore, brands have to focus on creative visuals and to-the-point messaging. This is far from easy to achieve with some of the niche services and solutions being offered. Add to that the regulations around financial promotions, and it is easy to see why many adverts in these sectors fail to resonate as far as they could.
We think that the key to an effective advert is one that resonates with the individual viewing it while presenting the brand in its best light. To achieve that, it is important to have a clear understanding of the challenges that your audience faces in order to promote the solutions and unique values you can offer them in the most engaging and relevant way.
Whether you are taking out a full page advert in an industry publication, want to make the most of the advertising opportunities offered when sponsoring an event, or simply want some fresh ideas for your online display adverts, we can help. If you haven’t directly advertised before, we can assist in building a strategy and a plan to reach the right audience in the most cost-effective way possible.
Contact us to learn more about how we help brands across insurance and reinsurance, financial services and banking sectors reach their target audiences to raise awareness, change perceptions and generate new business leads.