
Airmic 2025: Creating Impactful Experiences
The Airmic Annual Conference is a key event in the UK insurance calendar, offering businesses a prime opportunity to connect, inspire, and grow. Will you be ready to make your mark from 9–11 June 2025 at ACC Liverpool?
Whether you’re a first-time exhibitor or an experienced attendee, we have the tools to make Airmic a success. From designing a record number of attention-grabbing stands that attract crowds and keep clients coming back year after year, to a team of creative designers, social media experts, and content specialists, we craft compelling experiences that build excitement, amplify your message, and deliver results – all backed by years of experience in the insurance industry.
We’re also proud to offer Airmic TV again to the Airmic partners, along with bespoke filming services to all exhibitors, helping you create standout social media content and soundbites that amplify your reach. Our experts fine-tune campaigns to maximise exposure, targeting the right brokers, actuaries, and customers with precision and measurable results.
This year at AIRMIC, try the brandformula approach. We have what it takes.
If you would like a member of our team to contact you with more information, or have something specific you would like to talk about, fill out our form below. (Click the "+" button to reveal).
We have a dedicated team on-site at AIRMIC, ensuring maximum engagement both at the event and across social media, including in the lead-up to the conference. Additionally, our film crew will be filming, editing, and delivering immediate video content to clients for instant impact.

Elliot Krieger
Head of Digital
Here to help you build out your communications across social to help drive traffic to your stand and create impact that extends beyond the four walls.
ekrieger@brandformula.co.ukBook a meeting
James Howard
Account Director
Supporting you with full-scale filming support for events by crafting captivating videos that showcase your team & key messages to maximise the opportunity at the event.
jhoward@brandformula.co.ukBook a meeting
Lily Johnson
Account Director – Experiential
Assisting clients across all things 'Experiential' from start to finish - from building high quality stands to creating exciting onsite engagement including immersive activations and celebratory client parties.
lherring@brandformula.co.ukBook a meeting
Rob Hughes
Business Development Director
Whether it's your first time exhibiting or you're looking to maximise your presence at the event, Rob is here to help. With a deep understanding of insurance events, Rob can guide you through every step of the event.
rhughes@brandformula.co.ukBook a meetingWith over 15 years of experience at AIRMIC, we understand the expertise and planning required to deliver across multiple touchpoints. In 2024, we delivered 16 stands and produced several films for AIRMIC TV, solidifying our role as a trusted partner for both the event and our clients.
View case study
Creating an emotional connection with clients is key to driving loyalty and sales, and film is the most compelling way to achieve this. Our team of Creatives, Videographers, and Editors have a proven track record of delivering impactful brand films for AIRMIC exhibitors.
View case study
We have helped clients source venues, handle all aspects of filming and social media, dressed the venues and organised all catering and entertainment... making client events memorable with eye-catching branding and a full service offering.
View case studySome of our clients
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We can offer a comprehensive range of services to help you achieve real results.
Contact us now