Delivering a campaign to increase awareness of HSB, its unique specialisms and people by creating a strong narrative about how HSB differ.
Project Summary
HSB needed a campaign that would set them apart from their peers and give them a distinctive ‘voice’ in the market. We pitched an idea to them based around oxymorons – two contradictory words or concepts are combined in a single phrase for emphasis, humour, or dramatic effect – in order to emphasise that HSB are that little bit different. This was allied to a visual approach that was, again, a little bit different with blurred backgrounds and a central area of focus featuring the HSB engineers, inspectors and experts. We created an introductory video, filmed several of their team and delivered multiple videos for the website and social media along with a comprehensive range of Social posts, email headers and signatures.
“Great news – I’ve had positive feedback on the campaign concepts from the key stakeholders and we have a clear favourite with your suggested approach.”
Michelle Burgess,
Director of Marketing and Customer Experience at HSB
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