Launching 4 brands at the prestigious Sky Garden in the Walkie-Talkie at their annual global gala.
Project Summary
MNK Reinsurance approached us in late 2024 to pitch for creating a new brand for their newly-formed parent company – MNK Group – and to also rebrand their Broking/Underwriting/Service companies. An intense 6 month period of creating brand identities culminated in their being launched at their Annual Gala in the prestigious Sky Garden. We delivered across multiple touchpoints (including video, signage, projections, etc) and worked closely alongside an events company to suggest other ways we could bring the event to life (lighting, cartoonists, ice sculptures) all the while making sure they had synergy with the new branding. There were over 500 people at the event from around the world (including the USA, Costa Rica, India) so the event needed to impress. Our branding went a long way to ensuring the event had the ‘wow’ factor and was all delivered on time and smoothly on the night!
“Please pass on my thanks to your team for all their hard work – I might be biased, but I think the new brands are looking fabulous and I'm so glad to be getting them out in the world.”
Richard Sutton,
Vice President, Brand & Marketing, MNK Group
