Pelagos Launch Campaign

In 2026, we helped the Fidelis Insurance Group evolve into Pelagos Insurance Capital, delivering a new name, brand identity and coordinated launch programme for an established business in the global insurance and reinsurance market. The project brought together brand strategy, naming, visual identity, launch planning and marketing activation. The new brand was introduced across offices in Bermuda, London and Ireland, with updated signage, stationery and AV creating a consistent launch experience. To support the external announcement, we developed LinkedIn posts, video content and campaign assets, alongside digital advertising across relevant insurance and reinsurance trade publications to raise awareness with specialist market audiences. A key moment came on 18 May 2026, when Pelagos Insurance Capital rang the opening bell at the New York Stock Exchange. We created branded animations and visual assets for screens, displays and event touchpoints across the NYSE environment. The result was a was a coordinated, high-impact brand launch that connected internal engagement, market visibility and investor-facing brand presence, helping the business introduce its new name with confidence and clarity.