Comprehensive brand engagement for multiple clients and FERMA at the flagship event for the risk management community in Europe
Project Summary
We have been delivering a comprehensive range of services for FERMA since 2007, and Rotterdam 2026 was the biggest ever in terms of the diverse range of services we delivered. Pre-event starts several months before, including designing multiple booths, organising client receptions and digital marketing campaign activity. Pre-event, we start with our seasoned team of experts building multiple stands in an extremely tight window. At the event itself, we ensure the smooth running of all our stands including AV content. We are also proud to deliver FERMA TV where we conduct and film dozens of interviews with key attendees over the two days, editing on-site in real-time and supplying finished films for FERMA to host on their website throughout the event. We are also on hand with a dedicated photographer to capture all our clients’ stands, team shots and receptions on-site. And our work doesn’t stop at the end of the day… we handle client parties at prestigious locations and carry on filming and interviewing clients for their own promotional activity. Winning Best Stand for Beazley capped off a successful event
Winning the Best Stand Award was such a highlight. It was brilliant working together as a team on this, a real joint win. The onsite team were fast and responsive, and communication in the run-up to FERMA was excellent. I’ve thoroughly enjoyed working with Brandformula for FERMA 2026. I particularly loved the stand design this year, it had a real energy and flow.
Ismay Hawthorn
Lead Event Manager, Beazley
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