Maintaining a strong brand with regular and engaging content – all providing real insight from the industry experts.
Project Summary
Continuing the development of the HDI Specialty brand and market position, we were briefed to develop a long-term strategy, to manage and communicate to both an internal and external audience the business' dynamic and collaborative approach to specialty insurance. We established a number of core areas and key brand themes to deliver via a clear marketing activity programme, including a series of brand level films and interviews, product factsheets, internal delivery of the Company Values and Leadership DNA, and wide-ranging social media.
“I’m really pleased we chose brandformula. They have been a strong partner and were really instrumental in developing our new brand and selling it to the market.”
Richard Taylor,
Chief Executive HDI Specialty
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