
As one of the flagship events in the UK Insurance calendar, BIBA is a hugely important event for our clients each year.
As such they demand stands that are individual, visually encapsulate their brand and encourage people to visit the stand. The pressure to design and deliver even better than the previous year is a challenge we embrace. Wherever feasible, we really pushed the design of stands this year with irregular shapes and constructions, dazzling graphics, eye-catching features and state-of-the-art AV solutions.
As ever, the bottom line for our clients is a stand that pulls in the crowds. In addition we wanted attendees to actually take notice of the design of the stand, video content and engagement activity... something that all too often is overlooked and can feel a bit like wallpaper. The feedback we had this year was confirmation we had ticked all the boxes!
Whether you're aiming to build a booth that breaks the mould, tell a clearer story, or connect with risk managers long after the event – we’re here to help you make it count.
From first idea to final build, we create striking, custom booths that stand apart in a crowded hall. Designed to reflect your brand and spark meaningful conversations – not just fill a space.
Visuals that do more than look good – it gets your message across. From large-scale displays to on-brand digital assets, we create cohesive creative that elevates your brand and unifies your presence across every touchpoint.
Your message doesn’t stop at the venue doors. We plan high-impact, targeted placements that increase visibility, reinforce positioning, and ensure your brand is seen in all the right places.


Capture the moments that matter – from expert insights to energetic on-the-ground interviews. Our end-to-end video production turns RIMS into lasting, story-driven content that extends your impact far beyond the event.
We turn technical expertise into compelling, accessible content – from thought leadership to white papers. Sharp, relevant and well-crafted messaging that resonates with risk managers and stakeholders alike.
We craft and deliver timely, strategic social content that keeps your brand visible and engaging – before, during and after RIMS. From core messaging to real-time posts, we help you stay active, relevant and on point
From pre-event buzz to follow-up coverage, we provide strategic PR that puts your story in front of the right people – elevating your expertise, sharpening your message, and building relevance with risk leaders

We have a comprehensive team on site at BIBA ensuring clients get maximum engagement both at the event maintaining the stands themselves and externally across social media including the build up to the event. In addition, our film crew are filming, editing and supplying clients with immediate video content.

Elliot Krieger
Head of Digital
Here to help you build out your communications across social to help drive traffic to your stand and create impact that extends beyond the four walls.
ekrieger@brandformula.co.ukBook a meeting
James Howard
Account Director
Supporting you with full-scale filming support for events by crafting captivating videos that showcase your team & key messages to maximise the opportunity at the event.
jhoward@brandformula.co.ukBook a meeting
Betty Khiavi
Account Director – Experiential
Assisting clients across all things 'Experiential' from start to finish - from building high quality stands to creating exciting onsite engagement including immersive activations and celebratory client parties.
Book a meeting
Rob Hughes
Business Development Director
Whether it's your first time exhibiting or you're looking to maximise your presence at the event, Rob is here to help. With a deep understanding of insurance events, Rob can guide you through every step of the event.
rhughes@brandformula.co.ukBook a meetingA year in the making – a truly diverse and comprehensive service offering: months of planning, design and build of multiple stands, event engagement activity, filming & on-site video creation, delivering AIRMIC TV and a clean sweep of the Best Stand Awards!
View case studyBring years of experience and a team of specialists to delivering a truly comprehensive range of services for multiple clients at the must attend insurance event in the UK.
View case studyComprehensive brand engagement at the flagship event for the risk management community in Europe.
View case studyTalk to us
If you would like a member of our team to contact you with more information, or have something specific you would like to talk about, fill out our form below.