A new brand identity for the International Underwriting Association to bring them a more distinctive voice in the international insurance market.
Project Summary
The International Underwriting Association of London (IUA) – the representative body for companies in London providing international and wholesale insurance and reinsurance coverage had a brand identity that was over 20 years old and needed a major overhaul. It needed to combine a sense of history and tradition yet feel contemporary, fresh and stand out from their competitors. Out of several concepts we presented to the IUA steering team and there was an immediate and universal approval for our preferred concept. The new brand identity was focused around a monogram using Baskerville with a little twist and a strong eye-catching yellow and black colour scheme.
“Many thanks to the brandformula team for their fantastic support with this project. The branding looks superb.”
Scott Farley,
Director of Communications, IUA
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