A unifying brand identity with a bold vision.
Project Summary
Evolved from the White Bear Group, Blenheim brings together two complementary trading platforms under one powerful name. Working through a brand positioning exercise we established a key set of values that set the tone for this confident forward thinking insurance group – to stand out from the crowd. We established a unifying marque that is connected and always moving. This became key to the visual identity establishing versatile line graphic elements, a set of core callout statements all presented with a bold simplicity and confident colour palette.
“Blenheim transforms possibility into progress through bold thinking, informed decisions, and unwavering support.”
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